In the involving business development and branding, going digital is all the thrill. So just what is digital marketing and how can we this to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs or symptoms. Essentially any marketing media the actual delivered electronically is considered digital marketing promotions.
This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing past the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital alternatives. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising most often has are just looking for marketing interaction.
Why the focus on Digital Media?
The shift to digital media will probably be driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a fantasy for digital marketing team. Most digital media, including websites, social media and mobile advertising is a lot easier to track than traditional marketing media such as print advertising.
For business owners, various forms of digital advertising can be low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are open to businesses virtually any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new marketing.
For consumers, the fast pace of life makes digital advertising a necessity. When consumers might be need of products and services, gone would be the days of thumbing the phonebook come across them. Now, we take out our cellular devices or stop by our computers for answers – we all find them fast.
Digital Marketing 2020
1970 N Hartford St #102, Chandler, AZ 85225
(480) 210-2178
https://g.page/digital-marketing-2020
Posted on:
July 14, 2019